Google
is currently the most popular search portal on the internet. They
also supply search results for popular ISP portals such as AOL, Earthlink,
AT&T and dozens of other partners. Yahoo
has recently purchased Overture, AltaVista, FAST and Inktomi, making
them Google's #1 competitor. They also supply search results for
MSN, About and HotBot.
Other notable search engines include Ask Jeeves, Teoma, AltaVista,
Lycos, AllTheWeb, HotBot, Netscape, LookSmart and Overture
Search engine positioning is so important:
When done correctly, search engine positioning can generate a far
better return of investment than conventional forms of marketing
such as direct mail, print ads and trade shows. The demand for high
speed internet access, both at the office and at the home, continues
to grow. There are currently over 200 million internet users within
the U.S. alone and over 600 million worldwide.
How much of an influence do search engines have over online purchases?
When online users were asked how they found the websites they purchased
from, a survey from Double Click revealed the following:
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