|PPC (Pay per Click)
Pay-Per-Click (PPC): With pay-per-click (or pay-per
placement) engines, Web site owners bid on keywords, and whoever is
willing to pay the highest price gets their Web page on top. Whenever
a visitor clicks on a keyword ad in the search engine results, that
Web site owner pays the bid amount. Examples are Overture, Google
Ad words, FindWhat, and Kanoodle.
The benefits of your Pay-Per-Click:
First let us state that our staff has been managing Overture accounts
since 1998 and has since earned the title of an Overture Ambassador.
Your goal should be to generate the highest amount of qualified
traffic for the least amount of money and effort. That is where
we come along. Maximizing the results of your Pay-Per-Click account
is our business. Your monthly reports will provide a detailed analysis
of your overall click through charges, total number of clicks &
the average cost per click.
The benefits of our Maintenance Process:
Like the stock market, bidding wars go up and down for the more
popular key phrases. And because of this, your search term can be
outbid at any time by a few pennies and no longer appear at the
top of the major search engines ...or the opposite, everyone below
you has dropped their bid and you are paying more than you need
to. Unless you are planning on only using a handful of non-competitive
key phrases, you will quickly find that the hour or two a day spent
checking and updating your key phrases is a complete waste of time.
The cost of your "Pay-Per-Click":
Our $100 a month fee (plus what you choose to spend with Overture)
is worth every penny and may be cancelled at any time on a month-to-month
basis. This services includes extensive key phrase research, full
service setup, personal assistance with your bidding strategies,
automated bid checking on an hourly basis (performed by an Overture-approved
software), email alerts when your Overture account balance is running
low and detailed monthly reports. No annual contracts, cancel at