|International Medium: A
website is an international medium. It is accessible to anyone and
everyone in the world looking for specific information on Internet.
A website addressing international clients needs to put across information
sterilized from local pointers, accents and references and contact
24 Hour Marketing Medium: It is
a 24 hour marketing medium. No need to depute costly man-hours in
explaining your company and company's value-offerings. One well designed
and focused website is enough to bring to your doors possible buyers,
investors, employees who already know you company, through the site
and are aware and are ready to talk business. The same result to achieve
through the print media promotions might take a long maturing time.
Seamless Integration: Seamless Integration
from print media branding to the digital media (or for that matter
any other media) is a prerequisite to any branding plan. Consistency
of logo, applications of logo, color schemes, content, flavor of content,
brand message etc. is a must for e-branding.
Can Contain Layered Information: These layers present an
advantage of offering to the reader one thing at a time and not dazzling
him or her with bombardment of details. A good website, through proper
information-architecture and navigation plan can retain the same spontaneity
and details as a printed brochure would have. One can choose to be
offering the information 'Serially' while retaining parallel clueing.
Multimedia Platform: Branding on internet
can be a multimedia experience in terms of Audio/Video and text content.
With the Advent of Broadband internet and fast popularization of broadband
access across the World, dynamic video content on the web will not
be a far fetched preposition. Communication of core brand offerings
will be much easier than in any other medium, across the globe.